Branding

This design explores the visual and material identity of a café brand specializing in Dutch coffee, translating the slow-drip process into a refined packaging language that reflects both precision and calm. Inspired by the ritual and elegance of tea culture, the design elevates Dutch coffee into a sophisticated, contemplative experience.

This project designs the visual and spatial identity of a fitness–yoga space that promotes proper posture and balanced movement. Through controlled motion and mindful breathing, it encourages bodily awareness and gradual alignment. The identity reflects a philosophy where posture becomes both a discipline and an aesthetic experience.

This branding design focuses on visually articulating the identity of a brand that seeks to redefine pet culture, going beyond the mere sale of furniture and accessories. It conveys differentiated expertise and passion, extending the brand’s impact from product provision to cultural experience.

This project visualizes a brand that redefines rest as a form of healing through ergonomic innovation. Using patented technologies that promote healthy sleeping posture, the design translates the brand’s restorative philosophy into its logo and packaging. The visual identity embodies both scientific precision and the comfort of recovery.

As a brand for professional fitness instructors, the strategy centered on the ‘demon’ as a symbol of strength and the barbell as an icon of bodybuilding, visually conveying specialized expertise and distinctive resilience.

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